The clock is ticking! Take action now...

Nobody can hold back the future, but now is the time to view things in advance, and that is better than hindsight. Gen Z is longing for change and is taking its place in the workspace! They will take over and shape society, step by step. Only, what is their view of the world? How do they perceive the previous generations?Which choices will they make? How do you get in touch with them? And how will Generation Alpha turn out? This is already the 3rd book...

René C.W. Boender (1958) was barely twenty years old when his international career in marketing and advertising took off. The American McCann company offered him the chance of a lifetime! He participated in a number of advertising campaigns for major brands, among which were Goodyear and Coca-Cola, Ola and L'Oréal, and also Nestlé and H&M. At the start of the nineties he established his own agency: BBCW. As of the year 2000he tours the world as a keynote speaker, guest lecturer, and con- s...

René C.W. Boender (1958) was amper twintig toen zijn internationale carrière in marketing en advertising begon. Het Amerikaanse McCann gaf hem de kans van zijn leven! Hij werkte aan grote campagnes van Goodyear tot Coca-Cola, van Ola tot L'Oréal, van Nestlé tot H&M. Begin jaren '90 begon hij zijn eigen bureau, BBCW. Sinds 2000 geeft hij keynotes, gastcolleges en adviseert hij als brainagent, innovatiefuturist en trendteller grote internationals en CEO's.

Great to Cool i...