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BIS Publishers (2)

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Happy is Up, Sad is Down

65 Metaphors for Design

2020 || Hardcover || Jörn Hurtienne e.a. || BIS Publishers || met inkijkexemplaar

We think, feel and talk in metaphors. Why not use them for design?

Feeling down? Cheer up! We use metaphors every day and often without being aware of it. Many metaphors are more than figures of speech. They reflect basic bodily experiences and help to structure our thinking and experiences of the world. 'Happy is Up, Sad is Down' is a collection of 65 metaphors with research facts and applications in product and interaction design, information graphics and advertising.

Metaphors show how to...

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Don't eat yellow snow

pop music wisdom

2012 || Hardcover || Marcus Kraft || BIS Publishers

When times are particularly difficult, and you are likely to slip into despair, some of the greatest pop songs can provide true comfort to make it through the pain. The problem with advice in general is that we often don't take it. The great thing about advice songs is that you can kick back and listen to someone else coach you through a tough situation while rocking out at the same time. This wonderful book lists 250 of the best pop songs for those times that solid life advices are needed. T...