Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method.

This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice.

Widely known as THE survival guide for radiology residents, fellows, and junior faculty, the "purple book" provides comprehensive, up-to-date coverage of diagnostic imaging in an easy-to-read, bulleted format. Focusing on the core information you need for learning and practice, this portable resource combines the full range of diagnostic imaging applications with the latest imaging modalities, making it the perfect clinical companion and review tool. Features more than 1,200 detailed illustra...

Get instant access to the critical data you need to make accurate diagnoses and effectively plan treatment. Small Animal Medical Differential Diagnosis, 3rd Edition combines over 400 expert resources and boils them down into one easy-to-use reference covering the differential diagnosis, etiology, clinical signs, and relevant laboratory abnormalities of the most common conditions you will encounter in dogs and cats. And because of its pocket size and intuitive organization, you can have it on ...

Biomedical scientists are the foundation of modern healthcare, from cancer screening to diagnosing HIV, from blood transfusion for surgery to food poisoning and infection control. Without biomedical scientists the diagnosis of disease, the evaluation of the effectiveness of treatment, and research into the causes and cures of disease would not be possible. The Fundamentals of Biomedical Science series has been written to reflect the challenges of practicing biomedical science today.

This concise guide explains the history, theory, potential, application, and limitations of Artificial Intelligence. Boden shows how research into AI has shed light on the working of human and animal minds, and she considers the philosophical challenges AI raises: could programs ever be really intelligent, creative or even conscious?

“There was no such thing as the Scientific Revolution, and this is a book about it.” With this provocative and apparently paradoxical claim, Steven Shapin begins his bold vibrant exploration of early modern science. In this classic of science history, Shapin takes into account the culture – the variety of beliefs, practices, and influences – that in the 1600s shaped the origins of the modern scientific worldview.

Digital Signal Processing: Fundamentals and Applications, Third Edition, not only introduces students to the fundamental principles of DSP, it also provides a working knowledge that they take with them into their engineering careers. Many instructive, worked examples are used to illustrate the material, and the use of mathematics is minimized for an easier grasp of concepts. As such, this title is also useful as a reference for non-engineering students and practicing engineers.

The book goes ...

Learn all the microbiology and basic immunology concepts you need to know for your courses and exams. Now fully revised and updated, Mims' clinically relevant, systems-based approach and abundant colour illustrations make this complex subject easy to understand and remember. Learn about infections in the context of major body systems and understand why these are environments in which microbes can establish themselves, flourish, and give rise to pathologic changes.

This systems-based approach ...

For courses in computer/network security Computer Security: Principles and Practice, 4th Edition, is ideal for courses in Computer/Network Security. The need for education in computer security and related topics continues to grow at a dramatic rate—and is essential for anyone studying Computer Science or Computer Engineering. Written for both an academic and professional audience, the 4th Edition continues to set the standard for computer security with a balanced presentation of principles ...

Help your students cultivate the skills for successful business managementEssentials of Entrepreneurship and Small Business Management, 9th edition, teaches your students how to launch and successfully manage a small business.Packed with learning features, this book is perfect for courses on small business management.Also available with MyLabTM.