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Disciplined Startup Founder
A Founder's Guide to Customer Discovery
2019 || Hardcover || Robert de Bruijn || Path Institute
Disciplined Startup Founder is the most comprehensive guide to conducting disciplined customer discovery introducing starters to six founder drives and leading them, step by step, through the process of customer discovery.
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The Business of Platforms
Strategy in the Age of Digital Competition, Innovation, and Power
2021 || Hardcover || Michael A. Cusumano e.a. || HarperCollins
A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds-the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovat...
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Testing Business Ideas / 1st edition
A Field Guide for Rapid Experimentation
2019 || Paperback || David J. Bland e.a. || John Wiley and Sons Ltd
A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.
Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success...
Concise Guide to APA Style / 7th edition
2019 || Ringband || American Psychological Association || American Psychological Association || ook als eBook
Concise Guide to APA Style, Seventh Edition is the official APA Style resource for students. Designed specifically for undergraduate writing, this easy-to-use pocket guide is adapted from the seventh edition of the Publication Manual of the American Psychological Association. It provides complete guidance for new writers on effective, clear, and inclusive scholarly communication and the essentials of formatting papers and other course assignments.
New to This Edition: full color throughoutcon...