This book is a must have for anyone designing or developing a campaign in health promotion or public health. It is the only textbook which takes the reader right through the planning, implementation and evaluation of a health communication campaign.

Full of practical advice, this book bridges the gap between communication theory and the implementation of policy. Responding to recent developments in health communication and campaigns, it is essential reading for all students and health care professionals who wish to reflect upon and develop their practice.

Full of practical advice, this book bridges the gap between communication theory and the implementation of policy. Responding to recent developments in health communication and campaigns, it is essential reading for all students and health care professionals who wish to reflect upon and develop their practice.