Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

A clear and concise introduction to statistics for business and management students, demonstrating how important statistics are in the business decision-making process and covering everything from conducting a survey and collecting data, to summarizing statistical data, and presenting findings.

Zina O'Leary's Research Question Little Quick Fix teaches students how to find their interest, hone it to a topic, and turn it into a research question that is relevant, interesting and researchable.

Through teaching fabulous lessons teachers can help children to discover stories, create worlds, record events, mould characters and inspire each other as writers. This book provides the guidance and examples to help achieve this.

In times of Industry 4.0 the digitalization of the value-chain becomes more and more important. The so-called digital twin allows simulations that are very close to reality. This book provides all necessary basics to perform simple as well as complex simulations with NX and Simcenter 3D (former NX CAE).

SUNDAY TIMES BESTSELLER

WATERSTONES NON-FICTION BOOK OF THE MONTH

SHORTLISTED FOR THE ORWELL PRIZE 2019

SUNDAY TIMES BUSINESS BOOK OF THE YEAR

an ECONOMIST Politics and Current Affairs book of the year

and a DAILY MAIL and TIMES book of the year

'You cannot understand power, wealth and poverty without knowing about Moneyland.'

Simon Kuper, New Statesman

2019: democracy is eating itself, inequality is skyrocketing, the system is breaking apart. Why?

Because in 1962, some bankers in London had ...

The Republic of Gilead offers Offred only one function: to breed. If she deviates, she will, like dissenters, be hanged at the wall or sent out to die slowly of radiation sickness. But even a repressive state cannot obliterate desire - neither Offred's nor that of the two men on which her future hangs.

Brilliantly conceived and executed, this powerful evocation of twenty-first century America gives full rein to Margaret Atwood's devastating irony, wit and astute perception.

A book that will change how you think and transform how you live Forget everything you thought you knew about how to motivate people - at work, at school, at home. It is wrong. As Daniel H.

Pink explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and the world. Along the way, he takes us to companies that are enlisting new...

Remorseless financial crises. Extreme inequalities in wealth. Relentless pressure on the environment. Anyone can see that our economic system is broken. But can it be fixed?In Doughnut Economics, Oxford academic Kate Raworth identifies the seven critical ways in which mainstream economics has led us astray - from selling us the myth of 'rational economic man' to obsessing over growth at all costs - and offers instead an alternative roadmap for bringing humanity into a sweet spot that meets th...