Uber. Airbnb. Amazon.

Apple. PayPal. All of these companies disrupted their markets when they launched.

Today they are industry leaders. What's the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionising the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models.

Whether platforms are connecting sellers and ...

W. W. Norton is excited to announce that award-winning authors Elizabeth Phelps and Elliot Berkman will bring their ideas and energy to Psychological Science 7e.

Our authors are committed to encouraging students to learn and evaluate psychology through the lens of methods, replication and the open science era. Looking beyond the text, Liz and Elliot applied their experience with the introductory psychology course to all aspects of the teaching and learning tools, including InQuizitive's adapt...

For more than four decades, Molecular Biology of the Cell has distilled the vast amount of scientific knowledge to illuminate basic principles, enduring concepts and cutting-edge research. The Seventh Edition has been extensively revised and updated with the latest research, and has been thoroughly vetted by experts and instructors. The classic companion text, The Problems Book, has been reimagined as the Digital Problems Book in Smartwork, an interactive digital assessment course with a wide...