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29,95
Levertijd: 3 werkdagen
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Bestel

How Brands Grow

What Marketers Don't Know

2010 || Hardcover || Byron Sharp || Oxford University Press

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.

65,95
Levertijd onbekend
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Bestel

International Economics

Theory, Application, and Policy

2012 || Paperback || Charles van Marrewijk || Oxford University Press

Covering both trade and international finance, this innovative text provides a thoroughly up-do-date and comprehensive treatment of each area. Throughout, the theory is illustrated with empirical evidence and an abundance of relevant case studies. It includes an online study guide.