Resultaten (20)
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The SAGE Handbook of Digital Marketing
2023 || Hardcover || Hanlon || SAGE
This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics.
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Qualitative Consumer and Marketing Research
2022 || Paperback || Russell W. Belk e.a. || SAGE
Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.
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The SAGE Handbook of Social Media Marketing
2023 || Hardcover || Hanlon || SAGE
This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales.
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Leading Edge Marketing Research
21st-Century Tools and Practices
2012 || Paperback || Kaden || SAGE
Designed for advanced business students, marketing research academics, practitioners and consultants this text provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.
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Marketing Research
2023 || Hardcover || Benzo || SAGE
Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.
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Experiential Marketing
Integrated Theory & Strategic Application
2022 || Paperback || Rose Leahy e.a. || SAGE
An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.
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Experiential Marketing
Integrated Theory & Strategic Application
2022 || Hardcover || Rose Leahy e.a. || SAGE
An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.
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The Market Research Toolbox
A Concise Guide for Beginners
2015 || Paperback || McQuarrie || SAGE
An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills.
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Selling & Sales Management
2023 || Hardcover || Spiller || SAGE
A step-by-step "how-to" guide to selling in the contemporary world with a focus on storytelling to enhance relationship building and help drive sales; alongside skills development for sales management and today's role for sales data analytics.
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Marketing Research: Planning, Process, Practice
2023 || Paperback || Benzo || SAGE
Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.