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Research Methods For Business / 8th edition

A Skill Building Approach

2020 || Paperback || Roger Bougie e.a. || John Wiley and Sons Ltd

Research Methods For Business, 8th Edition explains the principles and practices of using a systematic, organized method for solving problematic issues in business organizations. Designed to help students view research from the perspective of management, this popular textbook guides students through the entire business research process. Organized into six main themes-Introduction, Defining the Management and the Research Problem, Theory, Collecting Information, Drawing Conclusions, and Writin...

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The Design Thinking Toolbox

A Guide to Mastering the Most Popular and Valuable Innovation Methods

2020 || Paperback || Michael Lewrick e.a. || John Wiley and Sons Ltd

How to use the Design Thinking Tools

A practical guide to make innovation happen

The Design Thinking Toolbox explains the most important tools and methods to put Design Thinking into action. Based on the largest international survey on the use of design thinking, the most popular methods are described in four pages each by an expert from the global Design Thinking community. If you are involved in innovation, leadership, or design, these are tools you need. Simple instructions, expert tips, t...