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65,95
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Social Media Marketing / 5th edition

2023 || Paperback || Tracy L. Tuten || SAGE

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research and practical application for study and career success.

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Principles of Marketing for a Digital Age / 2nd edition

2023 || Paperback || Tracy L. Tuten || SAGE

From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.