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58,85
Direct beschikbaar
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Bestel

Marketing: An Introduction / 15th Global Edition (e-book)

2022 || E-book via Bookshelf || Gary Armstrong e.a. || Pearson

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.

The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases ...

78,95
Vóór 16:30 uur besteld,
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Bestel

Marketing: An Introduction / 15th Global Edition

2022 || Paperback || Gary Armstrong e.a. || Pearson || ook als eBook

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.

The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of...

38,60
Levertijd: 6 werkdagen
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Bestel

Success in Social Marketing

100 Case Studies From Around the Globe

2022 || Paperback || Nancy R. Lee e.a. || Taylor & Francis

Provides an accessible and comprehensive guide to the field of social marketing via 100 case studies from around the world related to multiple sectors including public health, injury prevention, environmental protection, community engagement, financial well-being, and education. Utilizes a common structure for each case study to give the reader a clear sense of how success in social marketing may best to achieved in a wide variety of disciplinary and national contexts. Issues addressed includ...