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Digital Analytics for Marketing / 2nd edition

2024 || Paperback || A. Karim Feroz e.a. || Taylor & Francis

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into ...

45,05
Levertijd: 7 werkdagen
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Digital Analytics for Marketing / 1st edition

2017 || Paperback || Gohar F. Khan e.a. || Taylor & Francis

This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect ...