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E-book via Bookshelf (3)

Resultaten (9)

58,85
Direct beschikbaar
+
Bestel

Marketing: An Introduction / 15th Global Edition (e-book)

2022 || E-book via Bookshelf || Gary Armstrong e.a. || Pearson

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.

The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases ...

69,95
Levertijd: 5 werkdagen
+
Bestel

Marketing Management / 4th European Edition

European Edition

2019 || Hardcover || Kevin Keller e.a. || Pearson

The classic Marketing Management is an undisputed global best-seller - an encyclopedia of marketing considered by many as the authoritative book on the subject. This fourth European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book - and adds: * A structure designed specifically to fit the way the course is taught in Europe. * Fresh European examples which make students feel at home.

* The inclusion of the work of prominent European academics...

64,95
Levertijd: 5 werkdagen
+
Bestel

Marketing: An Introduction / 4th edition

2021 || Paperback || Ross Brennan e.a. || Pearson

Marketing: An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies from Europe, the Middle East and Asia. How will you learn about marketing?You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring ...

89,50
Vóór 16:30 uur besteld,
vandaag verzonden
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Bestel

Principles of Marketing Plus MyLab and eText / 19th edition

2023 || Paperback || Philip Kotler e.a. || Pearson

Master the key marketing challenges and see how you can develop meaningful connections with your customers.

Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace.

Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-val...

90,95
Vóór 16:30 uur besteld,
vandaag verzonden
+
Bestel

Principles of Marketing / 19th Global Edition

2023 || Paperback || Philip Kotler e.a. || Pearson

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-val...

78,95
Vóór 16:30 uur besteld,
vandaag verzonden
+
Bestel

Marketing: An Introduction / 15th Global Edition

2022 || Paperback || Gary Armstrong e.a. || Pearson || ook als eBook

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.

The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of...

89,95
Levertijd: 7 werkdagen
+
Bestel

Principles of Marketing including MyLab Marketing

Global Edition

2023 || Paperback || Phillip Kotler e.a. || Pearson

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-val...

61,03
Direct beschikbaar
+
Bestel

Principles of Marketing, Global Edition (e-book)

2021 || E-book via Bookshelf || Philip T. Kotler e.a. || Pearson

For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their da...

66,48
Direct beschikbaar
+
Bestel

Principles of Marketing, European Edition (e-book)

2019 || E-book via Bookshelf || Phil T. Kotler e.a. || Pearson

Create market value through innovative customer connections and engagement Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative custom...