SERVITISATION SECRETS PROVIDES STEP-BY-STEP INSICHT IN

- what servitisation is and how it relates to other growth strategies;

- when a market is suitable and an organisation is ready for servitisation;

- what benefits and turnover and profit growth can be achieved with servitisation;

- how servitisation can deliver real value for customers and endusers;

- how servitisation can be successfully implemented in practice;

- what servitisation requires of the organisation and resources;

- how pitf...

This book assists CEOs of industrial manufacturing companies in addressing the six most critical questions they should consider when contemplating a servitisation strategy. These questions are:

(1) What are the potential weaknesses in my current strategy?

(2) What is servitisation and why is it important?

(3) Is servitisation the right approach for my business?

(4) Is my organisation prepared for servitisation?

(5) What resources are necessary to implement servitisation?

(6) What are the ris...