"Albert Boswijk and his colleagues are the pre-eminent experts in Experience Management in Europe. This book brings all of their knowledge and wisdom together and is vital reading for anyone seeking to create value from experience."

- Prof. Chris Voss. London Business School

"Economy of Experiences_is_a great book that extends our ideas -- disagreeing with us on occasion! It pushes forward what we know about today's Experience Economy, focusing on those that are meaningful and co-created. (In f...

Van ethiek en wet tot praktijk

Privacy gaat over het je kunnen afschermen van de buitenwereld, zodat deze geen weet

heeft van waar je bent, wie je bent, met wie je bent en wat je doet. Het is daarmee

meer dan een juridisch vraagstuk. Het is een onderwerp dat ook in filosofie, economie,

technologie, psychologie, sociologie en communicatie voorkomt. In dit boek bekijken

we privacy, en bovenal de informatieprivacy, vanuit verschillende invalshoeken. Zodat

organisaties en de mensen daarin een die...

Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is al...