Zoekfilters
Studieboeken (9)
Euroclash
The EU, European Identity, and the Future of Europe
2020 || Paperback || Berkeley || Oxford University Press
A major new interpretation of European integration. Leading scholar, Neil Fligstein, provocatively argues that European integration has produced a truly transnational European society.
The Practice of Statistics for Business and Economics / 5th edition
2020 || Paperback || David Moore e.a. || Macmillan
Look at your data. Now available with Macmillan's online learning platform Achieve, The Practice of Statistics for Business and Economics (PSBE) helps students develop a working knowledge of data production and interpretation in a business and economics context, giving them the practical tools they need to make data-informed, real-world business decisions from the first day of class. Achieve for The Practice of Statistics for Business and Economics connects the problem-solving approach and re...
Global Marketing / 8th Edition
2020 || Paperback || Svend Hollensen || Pearson || ook als eBook
Learn and develop skills involving strategic global marketing decision-making Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more cent...
Valuation / 7th edition
Measuring and Managing the Value of Companies, University Edition
2020 || Paperback || McKinsey e.a. || John Wiley and Sons Ltd
McKinsey & Company's bestselling guide to teaching corporate valuation - the fully updated seventh edition
Valuation: Measuring and Managing the Value of Companies, University Edition is filled with the expert guidance from McKinsey & Company that students and professors have come to rely on for over nearly three decades. Now in its seventh edition, this acclaimed volume continues to help financial professionals and students around the world gain a deep understanding of valuation and help...
Doing Business in Asia
2020 || Paperback || Gabriele Suder e.a. || SAGE
A focused look into the business and management practices across Asia, from an author team located across three Asian-Pacific countries and experience of leading organisations spanning over more than two decades.
Fundamentals of Strategy / 5th edition
2020 || Paperback || Richard Whittington e.a. || Pearson || ook als eBook
Understand and apply the essential concepts and techniques of strategy Fundamentals of Strategy, 5th Edition, by Whittington, Regner, Angwin, Johnson and Scholes is a concise and easy-to-follow overview of the fundamental issues and techniques of strategy from the author team of the market-leading Exploring Strategy. This book has been updated to include coverage of the Covid-19 crisis, and provides insights and examples from a broad range of international organisations. Each chapter is compl...
Services Marketing / 4th edition
Integrating Customer Focus Across the Firm
2020 || Paperback || Alan Wilson e.a. || McGraw-Hill
Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research,...
Cost Accounting: A Managerial Emphasis / 17th Global Edition
2020 || Paperback || Srikant Datar e.a. || Pearson || ook als eBook
For undergraduate and MBA cost or management accounting courses. Horngren's Cost Accounting spells out the cost accounting market and continues to innovate by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasises the basic theme of "different costs for different purposes," and reaches beyond cost accounting procedures to consider concepts, analyses, and management.
The 17th Edition incorporates the latest research and most ...