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Studieboeken (2)

18,99
Levertijd: 3 werkdagen
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Bestel

Positioning: The Battle for Your Mind

The battle for your mind. How to be seen and heard in the overcrowded marketplace

2001 || Paperback || Al Ries e.a. || McGraw-Hill

Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.

18,95
Levertijd: 5 werkdagen
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Bestel

Designing Dynamic Organizations

2001 || Paperback || Jay R. Galbraith e.a. || HarperCollins

Which business structures are best suited to the unpredictable 21st century? How can a company, division, or department reconfigure itself with minimum disruption and maximum impact? This title shows business leaders at all levels how to examine their choices by leading them systematically through these fundamental questions.