The second edition of Advanced Issues in Partial Least Squares Structural Equation Modeling offers a straightforward and practical guide to PLS-SEM for users ready to go further than the basics of the Primer by the same author team. This brief text features the newly-released SmartPLS 4 software.

MKTG from 4LTR Press connects students to the principles of marketing�bringing them to life through timely examples showing how theyre applied at the world�s top companies every day.