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Studieboeken (2)

10,95
Levertijd: 16 werkdagen
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Bestel

The Design of Everyday Things / 2nd edition

2013 || Paperback || Don Norman || Hachette Book Group USA

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious,even liberating,book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance ...

80,95
Levertijd: 5 werkdagen
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Bestel

Global Marketing Management / 8th International Edition

2013 || Paperback || Warren J. Keegan e.a. || Pearson

For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.