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Studieboeken (8)
morgen verzonden
The Challenger Sale
How To Take Control of the Customer Conversation
2020 || Paperback || Matthew Dixon e.a. || Penguin
In The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge themWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers.
They challenge them. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales re...
morgen verzonden
Hooked
How to Build Habit-Forming Products
2021 || Hardcover || Nir Eyal || Penguin
In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too 'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014 'The book everyone in Silicon Valley is talking about' B...
dinsdag verzonden
Weapons of Math Destruction
How Big Data Increases Inequality and Threatens Democracy
2017 || Paperback || Cathy O'Neil || Penguin
New York Times Bestseller'Fascinating and deeply disturbing' - Yuval Noah Harari, Guardian Books of the Year 'A manual for the 21st-century citizen... accessible, refreshingly critical, relevant and urgent' - Federica Cocco, Financial Times A former Wall Street quant sounds an alarm on the mathematical models that pervade modern life - and threaten to rip apart our social fabricWe live in the age of the algorithm. Increasingly, the decisions that affect our lives - where we go to school, whet...
Nudge
The Final Edition
2021 || Paperback || Richard H. Thaler e.a. || Penguin
*Once again a New York Times bestseller! First the original edition, and now the new Final Edition* An essential new edition revised and updated from cover to cover of one of the most important books of the last two decades, by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein More than 2 million copies sold Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. ...
Waste
Uncovering the Global Food Scandal
2021 || Paperback || Tristram Stuart || Penguin
With shortages, volatile prices and nearly one billion people hungry, the world has a food problem - or thinks it does. Combining frontline investigation with fresh data, this title shows how the way we live now has created a global food crisis - and what we can do to fix it.
Leaders Eat Last
Why Some Teams Pull Together and Others Don't
2017 || Paperback || Simon Sinek || Penguin
The New York Times bestseller by the acclaimed, bestselling author of Start With Why and Together is Better. Now with a new chapter on millennials in the workplace, based on Simon Sinek's viral video 'The Millennial Question' (180+ million views).
Imagine a world where almost everyone wakes up inspired to go to work. This is not a crazy, idealised notion. In many successful organisations, great leaders are creating environments in which teams trust each other so deeply that they woul...
Draw To Win
A Crash Course on How to Lead, Sell, and Innovate With Your Visual Mind
2022 || Hardcover || Dan Roam || Penguin
Get ready for the ultimate crash course in communicating and solving problems through simple pictures.
Thirty-two thousand years ago, your many-times-great-grandparents Oog and Aag drew pictures on the wall of a cave. They had an innate need to communicate, but no written language. So they found an easy and natural way to share their thoughts and stories.
Today, after so many years when speaking and writing dominated, we're back in another highly visual age. About 90 percent of everything sha...
Difficult Conversations
How to Discuss What Matters Most
2023 || Paperback || Bruce Patton e.a. || Penguin
What is a difficult conversation? Asking for a pay rise, saying 'no' to your boss or spouse, confronting a friend or neighbor, asking a difficult favor, apologizing. This book helps you to turn your difficult conversations into positive, problem-solving experiences.