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Studieboeken (21)
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Value Proposition Design
How to Create Products and Services Customers Want
2014 || Paperback || A Osterwalder || Wiley
The authors of the international bestseller "Business Model Generation" explain how to create value propositions customers can't resist "Value Proposition Design" helps you tackle a core challenge of every business -- creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed. Using the same stunning visual format as the authors' global bestseller, Business Model Generation,...
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Business Model Shifts
Six Ways to Create New Value For Customers
2023 || Paperback || P Van Der Pijl || Wiley
Shift your business model and transform your organization in the face of disruption Business Model Shifts is co-authored by Patrick van Der Pijl, producer of the global bestseller Business Model Generation, and offers a groundbreaking look at the challenging times in which we live, and the real-world solutions needed to conquer the obstacles organizations must now face. Business Model Shifts is a visually stunning guide that examines six fundamental disruptions happening now and spotlights th...
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Business Model Generation
A Handbook for Visionaries, Game Changers, and Challengers
2010 || Paperback || Alexander Osterwalder e.a. || Wiley || ook als eBook
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powe...
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Events Management / 4th edition
2023 || Paperback || Glenn A. J. Bowdin e.a. || Taylor & Francis
Coverage offers unrivalled coverage, where no other book offers such breath of topics covered placing events within the wider business/management discourse. It therefore offers an excellent, complete and full general introductory Events Management textbook that can be used throughout the degree, known to students as the events management bible. Thoroughly revised and updated with one new chapter on events and social sciences and new content on: technology (esports, virtual events, Ai, VR, AR,...
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The Pyramid Principle / 3rd edition
Logic in Writing and Thinking
2022 || Paperback || Barbara Minto || Pearson
GET THE MAXIMUM IMPACT WITH THE MINIMUM EFFORT. The Pyramid Principle is the international best-seller on how to think creatively, reason lucidly and produce crisp, clear, compelling business writing. Join the tens of thousands of people worldwide who have benefited from Barbara Minto's technique, to present your thinking so clearly that the ideas jump off the page and into the mind of the reader. Can your writing do without it?
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Strategic Market Management / 12th edition
2024 || Paperback || Aaker || Wiley
Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets
In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop cap...
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The Psychology of Advertising
2020 || Paperback || Bob M. Fennis e.a. || Taylor & Francis
The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable c...
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Principles of Marketing / 8th European edition
2019 || Paperback || Phil T. Kotler e.a. || Pearson || ook als eBook
Create market value through innovative customer connections and engagement Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-...
Secrets of Power Negotiating - 25th Anniversary Edition
2023 || Paperback || Roger Dawson || Red Wheel/Weiser
“This is perhaps the best book on negotiating ever written. Roger’s powerful, practical principles will save or make you a fortune in the months and years ahead.” —Brian Tracy, author, Eat That Frog! and Million Dollar Habits
“This is the one negotiating book that really opened my eyes and gave me practical tools I could use immediately.” —Timothy Ferriss, bestselling author of The 4-Hour Work Week
“A fast, entertaining read that should be required reading for anyone who deals...
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Designing Your New Work Life
The #1 New York Times bestseller for building the perfect career
2023 || Paperback || Bill Burnett || Vintage Publishing
We will spend up to 120,000 hours at work in our lifetimes.
But how do we best use those hours? And how do we adapt to today's working world?
'Life has questions. They have answers' New York Times
From the #1 New York Times bestselling authors of Designing Your Life
With this innovative and deeply empowering book, all of us can find answers to these challenging questions. It offers a fresh understanding of the politics and psychology of work and, by sharing the 'design thinking' principles th...