Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors.

The book continues to place emphasis on global aspects of ...

Kompetent kommunizieren im Beruf - mit dem neuen Wirtschaftslehrwerk DaF im Unternehmen für Erwachsene sind Lernende bestens dafür vorbereitet. Das Buch trainiert die wichtisten berufssprachlichen Kompetenzen sowie die Redemittel und den Wortschatz aus Alltag und Beruf kennen. Die kurzen und klar strukturierten Lektionen bieten viele Übungen. Die Aufgaben zu den telc-Berufsprüfungen und BULATS sind integriert.

Brealey, Fundamentals of Corporate Finance, 11e, is an introduction to corporate finance focusing on how companies invest in real assets, how they raise the money to pay for the investments, and how those assets ultimately affect the firm's value. It also provides a broad overview of the financial landscape. The book offers a framework for systematically thinking about most of the important financial problems that both firms and individuals are likely to confront: financial management is impo...

Kompetent kommunizieren im Beruf - mit dem neuen Wirtschaftslehrwerk DaF im Unternehmen für Erwachsene sind Lernende bestens dafür vorbereitet. Das Buch trainiert die wichtisten berufssprachlichen Kompetenzen sowie die Redemittel und den Wortschatz aus Alltag und Beruf kennen. Die kurzen und klar strukturierten Lektionen bieten viele Übungen. Die Aufgaben zu den telc-Berufsprüfungen und BULATS sind integriert.

Das Kursbuch DaF im Unternehmen A1-A2 trainiert wichtige berufssprachlicher Kompetenzen und Redemittel und Wortschatz aus Alltag und Beruf. In jeder Lektion gibt es gezielte Ausspracheübungen. Dank schrittweisem Rechtschreibtraining und zahlreichen Rollenspielen kommen Deutschlernende schnell voran. Die Grammatik wird im beruflichen Kontext vermittelt. Das besondere Extra: Authentische Firmenporträts mit passenden Filmen sind im separaten Medienpaket oder kostenlos online erhältlich.

The objective of this book is to assist readers to improve their communication skills in the Korean language. The format of the textbook and the workbook allows the learner to select and focus on any of the four language skills (speaking, listening, reading, and writing). These skills are connected by a common learning objective in each lesson, enabling the student to build on each through new situations and repetition.

The students learn specific language functions through meaningful practic...

For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.

For Student Success and Career Development, or Critical Thinking courses. Written by two of the leading experts in the field, this book's approach to critical thinking is as a process for taking charge of and responsibility for one's thinking. Based in theory developed over the last 30 years, it focuses on an integrated, comprehensive concept of critical thinking that is both substantive and practical; it fosters the development of basic intellectual skills students need to think through cont...

This title is split into three parts. The first part deals with the basics of meeting and greeting communications, the second looks at problem solving and verbal communications. Finally part three deals with team work, and managing your boss, your customers and yourself.

For courses on Business Intelligence or Decision Support Systems. A managerial approach to understanding business intelligence systems. To help future managers use and understand analytics, Business Intelligence provides students with a solid foundation of BI that is reinforced with hands-on practice.