Sport Public Relations presents an engaging look at the full range of functions conducted by public relations practitioners in sport. Readers will learn the importance of consistent brand communication and how to manage organizational relationships to attain key strategic goals.

NSCA's Essentials of Personal Training, Third Edition With HKPropel Access, is the definitive resource for personal trainers, health and fitness instructors, and other fitness professionals. It is also the primary preparation source for those taking the NSCA-CPT exam.

Over two million people have turned to Strength Training Anatomy for an inside look at how the body performs during exercise. Now with new exercises, stretches, and exercise variations, and with more of Frederic Delavier's signature art, the fourth edition of this classic work sets the standard by which all other strength training resources will be judged. No other resource combines the visual detail of top anatomy texts with expert strength training advice.

Over 700 anatomical illustrations,...

Foundations of Sport and Exercise Psychology, Eighth Edition With HKPropel Access, is a leading textbook that offers a comprehensive view of sport and exercise psychology. It draws connections between research and practice, and it captures the excitement of the world of sport and exercise. Internationally respected authors Robert Weinberg and Daniel Gould have built a text that addresses emerging trends and remains relevant with each new edition.

Every chapter has been updated with the latest...