We are good at designing beautiful products and we offer good services. We always know exactly what the user wants and we know dozens of methodologies. However, if we have to convince our customers and colleagues, we find it to be rather difficult.

For one reason or another, pitching ideas is one of the most undervalued practices in the creative field. From convincing a colleague to opt for a certain methodology to persuading a customer to go for a certain concept. You can have the best ideas...

This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different w...

Welcome in a new era! Robotization strikes hard: the entire job market will be on fire soon. The key to durable employability is developing one’s creativity. This book explains straight forward how to do so. And, good to know: it’s loved for it’s entertaining tone of voice.

Scientists say half the work we do could soon be done by robots. The other half of our labor is changing rapidly. All this makes durable employability the number one challenge for employers and employees. Creativity ...

Enhance your productivity at work with “Visual Working,” the follow-up to the successful “Visual Thinking” and “Visual Doing.”

This practical workbook shows you how to use drawing as a fun and effective way to communicate at work. It provides simple steps to incorporate business drawing into your daily routine so that you can express ideas with images as easily as with words.

Discover the Five Visual Thinking Types and use practical tips to improve collaboration and communication...

Finally, a book that describes the neurological differences between the male and female brain and how this is implemented in advertising! The book describes how men and women think, the origin of their emotions, and why they make certain decisions. Find out why women like shopping so much, why humorous ads appeal to men, or why women make better decisions. 80% of all purchases worldwide are made or influenced by women. Why is advertising so often aimed at men? Find the answer to the life-long...

After the success of 2017’s Visual Thinking, the author noticed that people enjoy discovering how easy it is to use drawings in business communication. But they still have no guide to satisfy their desire to tell a visual story in a very simple way. That is why the author has now written Visual Doing. This book will fulfil this desire, not by drilling deeper into the advice in the first book, but by ‘undeepening’ Chapters 3 and 4. These chapters, both about drawing in visual business se...

Products that Last starts where most books on product development end. This new edition (first self-published by the TU Delft) contains new examples and insights from recent publications. From the perspective of designers and entrepreneurs, once a product has been designed, produced and sold, it disappears beyond the newness horizon. They are little aware of the opportunities that exist in the next product universe, where money is made from products in use, as well as from a product’s after...

The book introduces an emerging domain of design that is of immense interest today not only to the academic design research community but also to those in the business community charged with the development of human-cantered products, systems, services and/or environments. All the information is new. There are no other books with this focus and coverage currently available.The book is written by two design professors from the USA and Holland and will be the perfect text book to use in educati...

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?

This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.

The techniques ...

Take a deep dive into the future with this book as your trusty companion. "How to Research Trends" shows you how to navigate and explore using the powerful tool of trend research. Learn how to scan the environment for signs of change, analyze trend spots, and apply insights to kickstart innovation.

This revised edition is designed for professionals who want to incorporate trend research into their own work. It features new interviews with professionals and agencies, as well as new theories, i...