Mark Twain once observed, A lie can get halfway around the world before the truth can even get its boots on. His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas stick. Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished e...

From the author of Wreck this Journal, Keri Smith's How to be an Explorer of the World is an invitation to rediscover the world around you. Artists and scientists analyze the world around them in surprisingly similar ways, by observing, collecting, documenting, analyzing, and comparing. In this captivating guided journal, readers are encouraged to explore their world as both artists and scientists.

The mission Smith proposes? "To document and observe the world around you. As if you've never s...

Learning Teaching wurde in der dritten Ausgabe komplett überarbeitet und aktualisiert. Aktuelle methodisch-didaktische Entwicklungen und Trends im Bereich English as a Foreign Language wurden dabei berücksichtigt. Auch der Einsatz moderner technischer Hilfsmittel im Unterricht wie PCs, Interactive Whiteboards und virtuelles Lernen wird erläutert. Neu eingefügte Abschnitte behandeln die Themen CLIL, junge Lerner und die Vorbereitung auf die Cambridge ESOL-Prüfungen.

Ganz neu ist eine inte...

A unique introduction to the design, analysis, and presentation of scientific projects, this is an essential textbook for undergraduate majors in science and mathematics. The textbook gives an overview of the main methods used in scientific research, including hypothesis testing, the measurement of functional relationships, and observational research. It describes important features of experimental design, such as the control of errors, instrument calibration, data analysis, laboratory safety...

Now in its sixth edition, Vector Calculus helps students gain an intuitive and solid understanding of this important subject. The book's careful account is a contemporary balance between theory, application, and historical development, providing it's readers with an insight into how mathematics progresses and is in turn influenced by the natural world.

This book explores the historical relationship between China and Japan, and how this has exacerbated their dispute over the Senkaku/ Diaoyu Islands in the East China Sea. There are three paradoxes in the bilateral relationship complex interdependence does not preclude the possibility of open conflict; cool-headed assessments are quickly being ove.

The Longman Anthology of Old English, Old Icelandic and Anglo-Norman Literatures provides a scholarly and accessible introduction to the literatu...

This unique textbook provides an introductory, yet comprehensive overview of the pharmaceutical sciences. It is the first text of its kind to pursue an interdisciplinary approach. Readers are introduced to basic concepts related to the specific disciplines in the pharmaceutical sciences, including pharmacology, pharmaceutics, pharmacokinetics, and medicinal chemistry.

In an easy-to-read writing style, the book provides readers with up-to-date information on pharmacogenomics and includes compr...

This popular, world-wide selling textbook teaches engineering mathematics in a step-by-step fashion and uniquely through engineering examples and exercises which apply the techniques right from their introduction. This contextual use of mathematics is highly motivating, as with every topic and each new page students see the importance and relevance of mathematics in engineering. The examples are taken from mechanics, aerodynamics, electronics, engineering, fluid dynamics and other areas.

Whil...

Intended as a companion to the Fundamentals of Forensic DNA Typing volume published in 2009, Advanced Topics in Forensic DNA Typing: Methodology contains 18 chapters with 4 appendices providing up-to-date coverage of essential topics in this important field and citation to more than 2800 articles and internet resources. The book builds upon the previous two editions of John Butler's internationally acclaimed Forensic DNA Typing textbook with forensic DNA analysts as its primary audience. This...