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Epic Content Marketing / Second Edition
Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3
2023 || Hardcover || Joe Pulizzi e.a. || McGraw-Hill
From the "godfather of content marketing"-this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach-which includes everything from blogging to YouTube videos to social media-is the core of most organizations' marketing plans.Fully revised and updated...
Harrison's Principles of Internal Medicine / 21th edition
Vol.1 & Vol.2
2020 || Hardcover || Joseph Loscalzo e.a. || McGraw-Hill
The Voice of Clinical ReasonHarrison's Principles of Internal Medicine is the world's most trusted clinical medicine text-and a superb resource for learning the art and science of clinical reasoning. Recognized by healthcare professionals worldwide as the leading authority on applied pathophysiology and clinical medicine, Harrison's Principles of Internal Medicine provides the informational foundation you need for the best patient care possible. This new edition is fully updated with timely n...
Content Inc. / 2nd Edition
Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)
2022 || Hardcover || Joe Pulizzi || McGraw-Hill
Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever. From one of today's leading experts in content marketing, Content Inc.
is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or servic...
The Toyota Way / 2nd Edition
14 Management Principles from the World's Greatest Manufacturer
2020 || Hardcover || Jeffrey Liker || McGraw-Hill
The bestselling guide to Toyota's legendary philosophy and production system-updated with important new frameworks for driving innovation and quality in your business. One of the most impactful business guides published in the 21st Century, The Toyota Way played an outsized role in launching the continuous-improvement movement that continues unabated today. Multiple Shingo Award-winning management and operations expert Jeffrey K. Liker provides a deep dive into Toyota's world-changing process...
HR from the Outside In
Six Competencies for the Future of Human Resources
2012 || Hardcover || David Ulrich e.a. || McGraw-Hill
A must read for any HR executive. This research-based competency model is particularly compelling because it is informed by the perspective of non-HR executives and stakeholders.
Dutton's Orthopaedic / 6th edition
Examination, Evaluation and Intervention
2022 || Hardcover || Mark Dutton || McGraw-Hill
The #1 most trusted evidence-based text in orthopaedic physical therapyThe definitive text for orthopedic students, Dutton’s Orthopaedic: Examination, Evaluation and Intervention delivers a logical, systematic approach to hands-on orthopedic treatment. This new edition offers the perfect balance in its coverage of the continuum of care, emphasizing the appropriate use of manual techniques and therapeutic exercise while outlining the correct applications of multiple adjuncts to the reha...
The New Gold Standard / 1st edition
5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company
2008 || Hardcover || PhD Joseph Michelli || McGraw-Hill
Discover the secrets of world-class leadership!When it comes to refined service and exquisite hospitality, one name stands high above the rest: The Ritz-Carlton Hotel Company. With ceaseless attention to every luxurious detail, the company has set the bar for creating memorable customer experiences in world-class settings. Now, for the first time, the leadership secrets behind the company's extraordinary success are revealed.
The New Gold Standard takes you on an exclusive tour behind the sce...
Discovering Our Past / 2nd Edition
2013 || Hardcover || SPIELVOGEL || McGraw-Hill
Connect to World History content with an accessible, student-friendly text built on the principles of Understanding by Design.
Systems Analysis for Sustainable Engineering: Theory and Applications
Theory and Applications
2010 || Hardcover || Ni-Bin Chang || McGraw-Hill
Helps you implement system analysis tools in sustainable engineering. This title provides a proven framework for applying systems analysis tools to account for environmental impacts, energy efficiency, cost-effectiveness, socioeconomic implications, and ecosystem health in engineering solutions.
Brukner & Khan's Clinical Sports Medicine, Revised / 5th edition
2017 || Hardcover || Peter Brukner e.a. || McGraw-Hill
CLINICAL SPORTS MEDICINE 5TH EDITION Volume 1 INJURIES A striking feature of Clinical Sports Medicine has always been the authors' relentless commitment to 'clinical'. This is a unique book. Dr Emma K Stokes, President, World Confederation for Physical Therapy EDITORS PETER BRUKNER BEN CLARSEN JILL COOK ANN COOLS KAY CROSSLEY MARK HUTCHINSON PAUL McCRORY ROALD BAHR KARIM KHAN Brukner & Khan's Clinical Sports Medicine, the world-leading title in sport and exercise medicine, is an authoritative...