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Hidden Persuasion
33 psychological influence techniques in advertising
2019 || Paperback || Marc Andrews e.a. || BIS Publishers || met inkijkexemplaar
Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?
This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.
The techniques ...
Sketching the Basics
Drawing Techniques for Product Designers
2019 || Paperback || Koos Eissen e.a. || BIS Publishers || met inkijkexemplaar
This book explains the basic sketching techniques and decisions more in depth and provides much more step-by-step example drawings, which makes it even more suitable for students and professionals who want to become better sketchers.
Sketching the Basics can be seen as the prequel to Sketching as it is more targeted at the novice designer. The Basics explains the essential techniques and effects more in detail, taking the reader by the hand and guiding him step by step through all the various...