Studieboeken (4)
Export planning met MyLab / Druk 2
A 10-step approach
2021 || Paperback || Joris Leeman || Pearson || met inkijkexemplaar || ook als eBook
When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decisionmaking process. Export Planning provides a methodology to plan and achieve globalisation. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases and provides a 10-step guide for the construction of an international marketing plan.
Export Planning w...
Key Concepts in Politics and International Relations
2021 || Paperback || Andrew Heywood || Bloomsbury Publishing
This accessible guide to the major concepts in politics has now been revised and expanded to include over 60 international relations terms to take account of the increasing influence of globalization upon politics. Each concept is defined clearly and fully, and its significance for political understanding is explored.
American Civilization / 8th edition
An Introduction
2021 || Paperback || David Mauk e.a. || Taylor & Francis
Fully updated throughout to include recent themes and events such as the 2020 election and 2021 Presidential inauguration, providing students with a current overview of US politics and society. Chapters on geography, women and minorities, and the media have been comprehensively revised to incorporate more information on such themes as environmental legislation, the LGBTQ+ community, social media and people, key themes in the study of American culture and society today, ensuring students get a...
Cultural Theory and Popular Culture
An Introduction
2021 || Paperback || John Storey || Taylor & Francis
In this ninth edition of his award-winning introduction, John Storey presents a clear and critical survey of competing theories of, and various approaches to, popular culture. Its breadth and theoretical unity, exemplified through popular culture, means that it can be flexibly and relevantly applied across a number of disciplines. Retaining the accessible approach of previous editions and using appropriate examples from the texts and practices of popular culture, this new edition remains a ke...