Zoekfilters

Verschijningsvorm
Paperback (2)
Verschijningsjaar
2022 (2)

Studieboeken (3)

70,95
Levertijd: 3 werkdagen
+
Bestel

Strategic Marketing / 4th edition

Creating Competitive Advantage

2022 || Paperback || Douglas West e.a. || Oxford University Press || ook als eBook

Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including the rise of Disney +, the use of artificial intelligence in marketing, and small-scale innovators in India. Step into the professional world via the brand-new Practitioner Insights feature through which marketers operating across Africa, Europe, an...

77,95
Levertijd: 3 werkdagen
+
Bestel

Principles of Sustainable Finance

2018 || Hardcover || Dirk Schoenmaker e.a. || Oxford University Press

Combining theory, empirical data, and policy this book provides a fresh analysis of sustainable finance. It explains the sustainability challenges for corporate investment and shows how finance can steer funding to certain companies and projects without sacrificing return, speeding up the transistion to a sustainable economy.

67,95
Levertijd: 5 werkdagen
+
Bestel

Business Research Methods / 6th edition

2022 || Paperback || Emma Bell e.a. || Oxford University Press

This extremely popular text is the complete introduction to doing business research and is the ideal guide for students embarking on a research project. The authors have extensively revised this sixth edition to make it the most engaging and relevant text available. New chapters on quantitative methods and visual research offer extensive coverage of these areas and even greater practical support in applying these techniques, while cutting-edge material on inclusivity and bias in research, fem...