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Studieboeken (9)

64,00
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Exploring Entrepreneurship

2021 || Paperback || Richard Blundel e.a. || SAGE

A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture.

69,95
Levertijd: 4 werkdagen
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Strategic Management / 9th edition

2021 || Paperback || Richard Lynch || SAGE || ook als eBook

The 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, as it explores the key concepts within a clear and logical structure. Lynch guides you through 19 chapters, with updated case studies and pedagogy that support the modern business and management student from start to finish. Continuous contrast between prescriptive and emergent views of strategy highlights key debates within the discipline, whilst an emphasis on the practical t...

21,45
Levertijd: 4 werkdagen
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A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Organizations / 5th edition

2021 || Paperback || Chris Grey || SAGE

'Indispensable and subversive' - Simon Caulkin, The Observer 'A highly entertaining polemic.... This slim volume more than lives up to its title' - Stefan Stern, Financial TimesConceived by Chris Grey and written to get you thinking, the 'Very Short, Fairly Interesting and Reasonably Cheap' series offers informal, conversational and critical overviews of popular areas of study. Updated throughout with examples from the biggest global news events, including the Trump presidency, cost-cutting a...

63,95
Levertijd: 4 werkdagen
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Managing Change, Creativity and Innovation / 4th edition

2021 || Paperback || Patrick Dawson e.a. || SAGE

This bestselling text brings a fresh and unique approach to managing organizational change, taking the view that change, creativity and innovation are interconnected. It offers a strong theoretical understanding of change, creativity and innovation along with practical guidance and ideas for organizational change and development. The fourth edition comes with:lots of brand-new case studies and examples from around the worldextra content on innovation and technologyextended discussion and an a...

47,00
Levertijd: 5 werkdagen
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Marketing Planning & Strategy

A Practical Introduction

2021 || Paperback || John Dawes || SAGE

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.

68,95
Levertijd: 5 werkdagen
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Social Media Marketing

Theories and Applications

2021 || Paperback || Stephan Dahl || SAGE

The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.

64,85
Levertijd: 5 werkdagen
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Advertising and Promotion

2021 || Paperback || Chris Hackley e.a. || SAGE

Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media marketing while using a wider range of visual examples and case studies.

56,00
Levertijd: 5 werkdagen
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Strategic Human Resource Management

An International Perspective

2021 || Paperback || Gary Rees e.a. || SAGE

A stellar author team guides you through the key topics of human resource management from strategic and international perspectives in this updated edition.

63,00
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Contemporary Human Resource Management

Text and Cases

2021 || Paperback || Adrian Wilkinson e.a. || SAGE

Written by experts in the field, this well-established book covers the core fundamentals of HRM and examines contemporary issues such as work-place bullying, flexibility and emotion at work.