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Digital marketing fundamentals / Druk 2

From strategy to ROI

2021 || Paperback || Marjolein Visser e.a. || Noordhoff || met inkijkexemplaar || ook als eBook

- First fully-fledged textbook on digital marketing that covers the entire marketing process;

- with contributions from more than 20 online marketing specialists;

- English edition of the Dutch standard issue Basisboek Online Marketing.

Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals ...