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Studieboeken (2)
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Modern Hotel Operations Management
2016 || Hardcover || Tatifa Benhadda e.a. || Noordhoff || met inkijkexemplaar || ook als eBook
The first edition of Modern Hotel Operations Management is a comprehensive and wide-ranging introduction in operational hotel management. The book merges notions from business administration, management and socially responsible entrepreneurship into a complete overview of this discipline.
Why Modern Hotel Operations Management?
* Complete and accessible standard reference work;
* connects different disciplines;
* comes with valuable online extra's.
Modern Hotel Oper...
Designing for Growth
A Design Thinking Tool Kit for Managers
2016 || Hardcover || Jeanne Liedtka e.a. || Columbia University Press
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant product...