Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with comprehensive coverage-balanced between theoretical and practical-to provide an understanding of the fou...

Keeping pace with the rapidly evolving field of sport management, Contemporary Sport Management, the authoritative introductory text in the field, returns with a thoroughly updated seventh edition. Over 50 contributors with a diverse array of cultural and educational backgrounds deliver a complete and contemporary overview of the field, presented in full color for a visually engaging read. With a simplified structure to reflect current demands of the profession and addressing all the Common P...

Life Span Motor Development, Seventh Edition With HKPropel Access, is a leading text for helping students examine and understand how interactions of the developing and maturing individual, the environment, and the task being performed bring about changes in a person's movements. This model of constraints approach, combined with an unprecedented collection of video clips marking motor development milestones, facilitates an unmatched learning experience for the study of motor development across...