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Studieboeken (2)

26,95
Levertijd: 4 werkdagen
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Bestel

The Heart of Change

Real-Life Stories of How People Change Their Organizations

2019 || Hardcover || John P. Kotter e.a. || Harvard Business Review Press

25,95
Levertijd: 4 werkdagen
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Bestel

The Experience Economy

With a New Preface by the Authors: Competing for Customer Time, Attention, and Money

2019 || Hardcover || B. Joseph Pine II e.a. || Harvard Business Review Press

Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks.

Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel ...