Zoekfilters

Verschijningsvorm
Paperback (5)
Uitgever
Wiley (2)

Studieboeken (6)

21,99
Vandaag besteld,
maandag verzonden
+
Bestel

Marketing 3.0 / 1st edition

From Products to Customers to the Human Spirit

2010 || Hardcover || Philip Kotler e.a. || Wiley

Understand the next level of marketing. The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, in...

32,50
Vandaag besteld,
maandag verzonden
+
Bestel

Business Model Generation

A Handbook for Visionaries, Game Changers, and Challengers

2010 || Paperback || Alexander Osterwalder e.a. || Wiley || ook als eBook

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powe...

24,95
Vandaag besteld,
dinsdag verzonden
+
Bestel

Plot Versus Character

A Balanced Approach to Writing Great Fiction

2010 || Paperback || Jeff Gerke || F&W Publications Inc

What's more important to a story: a gripping plot or compelling characters? Literary-minded novelists argue in favor of character-based novels while commercial novelists argue in favor of plot-based stories, but the truth of the matter is this: The best fiction is rich in both.

Enter Plot Versus Character. This hands-on guide to creating a well-rounded novel embraces both of these crucial story components. You'll learn to:

Create layered characters by considering personality traits, natural a...

21,99
Levertijd: 3 werkdagen
+
Bestel

Framed Ink

Drawing and Composition for Visual Storytellers

2010 || Paperback || Marcos Mateu-Mestre e.a. || Design Studio Press

The ultimate guide to visual storytelling! How to make the audience feel the story while they are reading the story. Using his experiences from working in the comic book industry, movie studios and teaching, Marcos introduces the reader to a step-by-step system that will create the most successful storyboards and graphics for the best visual communication. After a brief discussion on narrative art, Marcos introduces us to drawing and composing a single image, to composing steady shots to draw...

29,95
Levertijd: 3 werkdagen
+
Bestel

Cultures and Organizations / 3rd Edition

Software of the Mind: Intercultural Cooperation and Its Importance for Survival

2010 || Paperback || Geert Hofstede e.a. || McGraw-Hill

Based on research conducted in more than seventy countries over a forty-year span,Cultures and Organizations examines what drives people apart-when cooperationis so clearly in everyone's interest. With major new contributions from MichaelMinkov's analysis of data from the World Values Survey, as well as an account ofthe evolution of cultures by Gert Jan Hofstede.

17,95
Levertijd: 5 werkdagen
+
Bestel

Colour and Light

A Guide for the Realist Painter

2010 || Paperback || James Gurney || Andrews McMeel Publishing

A researched study on two of art's most fundamental themes, Colour and Light bridges the gap between abstract theory and practical knowledge. Beginning with a survey of under appreciated masters who perfected the use of colour and light, the book examines how light reveals form, the properties of colour and pigments, and the wide variety of atmospheric effects. Gurney cuts through the confusing and contradictory dogma about colour, testing it in the light of science and observation.

A glossar...