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19,95
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Trend-Driven Innovation / 1st edition

Beat Accelerating Customer Expectations

2015 || Paperback || Henry Mason e.a. || Wiley || met inkijkexemplaar

Trend-Driven InnovationBeat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.

In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands...

25,95
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Ten types of innovation / 1st edition

The Discipline of Building Breakthroughs

2020 || Paperback || Larry Keeley e.a. || Wiley

Innovation principles to bring about meaningful and sustainable growth in your organization Using a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings the Ten Types of Innovation that provided insight into innovation. The Ten Types of Innovation explores these insights to diagnose patterns of innovation within industries, to identi...