Ranked as the most highly cited text in Business, Marketing, Accounting & Economics according to the Financial Times! The market-leading textbook that offers clear, robust and pragmatic guidance on your dissertation or research project. With over 500,000 copies sold, Research Methods for Business Students by Saunders, Lewis, and Thornhill is the definitive textbook for Business, Marketing, and Management students conducting a research-led project or dissertation. This fully revised 9th editio...

Praise for Marketing 6.0 "Immersive marketing is intended to transport the customer into a story until she is convinced that she is there herself. In the process, real and illusory stimuli mix to form a new kind of perceived reality. This book guides us into this futuristic marketing world. Truly enlightening and thought-provoking."

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The new twelfth edition of Drury & Tayles’ Management and Cost Accounting is supported by a fully updated MindTap – a fully flexible online learning platform customizable to suit instructors’ specific course needs, and which provides students with all the tools they need to succeed. These include an interactive eReader, engaging multimedia, practice questions, assessment materials, revision aids, and analytics to help you track students’ progress. Additionally, a fully updated compani...

Taking a global and critical perspective, this textbook presents the concepts, theories and applications from the field of intercultural communication in a lively and easy-to-follow style. Covering all the essential topics, from immigration and intercultural conflict, to intercultural health communication and communication in the workplace, this cutting-edge 4th edition: Explains the key theories and concepts you need to know. Brings theory to life with a range of global case studies.

Ties ke...

Tous les enfants aiment entendre des histoires. Mais l'Histoire, avec un H majuscule, est plus passionnante encore : c'est une suite d'histoires vraies qui sont arrivées à vos parents, aux parents de vos parents et à leurs ancêtres. Dans ce livre, vous allez lire beaucoup de récits et apprendre beaucoup de choses que vous n'oublierez jamais. Quand vous serez adulte à votre tour, vous les raconterez à vos enfants.

Dès 7 ans, les enfants sont en mesure de découvrir l'histoire de France...

The learning and exercise grammar German as a foreign language contains all important grammar rules and over 500 exercises at levels A1 to B1, presented on clear double pages. The two "Duden professionals" accompany you through the book with helpful explanations and tips - wherever they are needed. This makes the grammar ideal for self-study. Numerous tests and all solutions as well as verb tables and a detailed index for reference make the book a perfect basis for anyone who wants to learn G...

- Gerenommeerde methode met een zeer goede positie in het hoger onderwijs;

- state of the art kennis over digitale communicatie;

- actuele cases en voorbeelden uit de communicatiepraktijk.

De ontwikkelingen op het gebied van marketingcommunicatiestrategie gaan ontzettend snel. Zo is er de afgelopen jaren in Nederland meer geld uitgegeven aan online marketingcommunicatie dan aan communicatie in offline media. We zien bovendien dat marketingcommunicatie steeds vaker is gericht op het creëren v...

Kan opvoedingsondersteuning armoede voorkomen? Kennen jongeren van 16 al genoeg van politiek om te mogen stemmen? Verkopen boeken vol opvoedingsadvies als zoete broodjes omdat ouders het noorden kwijt zijn of is opvoeden ingewikkelder geworden?

Hoe we actuele pedagogische discussies bestuderen en trachten op te lossen hangt samen met hoe we als samenleving naar kinderen en jongeren kijken. Welke kindertijd we wel en niet wenselijk vinden. Welke rol we ouders en opvoeders toebedelen en wat we ...

Werken in Verbinding beschrijft de uitgangspunten van Steunend Relationeel Handelen (SRH) en hoe je ermee kunt werken. SRH is ontwikkeld om professionals in de GGZ, de Maatschappelijke Opvang en de Verslavingszorg handvatten te bieden om cliënten optimaal te ondersteunen bij herstel en kwaliteit van leven.

In deze benadering zijn verschillende inspiratiebronnen geïntegreerd, zoals de presentiebenadering, het krachtgericht werken en de herstelbeweging. Werken met het SRH houdt concreet in: d...

Stewart/Redlin/Watson's best-selling PRECALCULUS: MATHEMATICS FOR CALCULUS, 8th INTERNATIONAL METRIC EDITION with WebAssign digital resources prepares students to succeed in future calculus courses. This best-selling author team emphasizes problem-solving and mathematical modeling as this edition presents concepts with unparalleled clarity and precision. Updated content and revised learning features remove barriers for a carefully planned, inclusive learning experience.

The authors' attention...