A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need. This new edition builds on the well-known methodology of the first edition to allow you to innovate, test and implement new business models within your industry.

Discover the idea of business model innovation, from structuring the process of innovation of a company’s business model to encouraging outside-the-bo...

For courses in biotechnology.

Introduction to Biotechnology brings the latest information students need to understand the science and business of biotechnology. The popular text emphasizes the future of biotechnology and the biotechnology student's role in that future with balanced coverage of basic cell and molecular biology, fundamental techniques, historical accounts, new advances, and hands-on applications.

The 4th Edition features content updates in every chapter that reflect the most re...

For two- and three-semester university physics courses. 0134988558 / 9780134988559: Volume 1 contains Chapters 1–19 Focus on the fundamentals and help students see connections between problem types Richard Wolfson’s Essential University Physics is a concise and progressive calculus-based physics textbook that offers clear writing, great problems, and relevant real-life applications in an affordable and streamlined text. The book teaches sound problem-solving strategies and emphasizes conc...

For one-semeseter sophomore- or junior-level courses in Differential Equations. Fundamentals of Differential Equations presents the basic theory of differential equations and offers a variety of modern applications in science and engineering. Also available in the version Fundamentals of Differential Equations with Boundary Value Problems, these flexible texts offer the instructor many choices in syllabus design, course emphasis (theory, methodology, applications, and numerical methods), and ...