Studieboeken (6)
Investor pitching
2025 || Paperback || Nathalie De Schepper e.a. || Pelckmans
The Brand Butterfly
How to find and keep your Highest Value customers?
2025 || Paperback || Bert Peleman || Pelckmans
Why the best is yet to come
2024 || Paperback || Alexander De Croo || Pelckmans || met inkijkexemplaar
A pandemic, a war in Europe and a climate that is getting warmer and warmer; in recent years, Alexander De Croo has had little option but to be a crisis prime minister. Even so, he is more convinced than ever that tomorrow will be better than today.
Why the best is yet to come radically challenges the doom-laden thinking, nationalist tendencies and destructive negativism that characterise so much of modern politics.
Our country is bursting with talent. If we give our people freedom, confidenc...
De toekomstformule
De zoektocht naar de spelregels van morgen
2023 || Paperback || Jo Caudron || Pelckmans || met inkijkexemplaar
De wereld bevindt zich op een keerpunt. Voor het eerst in onze recente geschiedenis is er een overheersend gevoel dat mens, maatschappij en economie op een andere manier verder moeten. Het oude model, het oude normaal, lijkt stilaan op zijn einde te lopen.
We zijn natuurlijk al langer bekend met grote uitdagingen zoals klimaatverandering, digitale transformatie, en maatschappelijke evoluties op het vlak van wonen, werken, mobiliteit, gezondheidszorg en migratie. Sinds kort hebben we echter te...
Trendsurfing (Engelse versie)
Innovating on Waves of Change
2023 || Paperback || Bert Van Thilborgh || Pelckmans || met inkijkexemplaar
In TRENDSURFING, trendwatcher Bert Van Thilborgh guides you through the processes of change in our rapidly evolving, highly volatile and deceptively ambiguous world. In this methodological book, the author clarifies the techniques of trend analysis and positions them in a structural model. In addition, the book offers numerous tips and tricks that will help readers surf the waves of innovation, identify emerging trends and respond to them effectively.
Bert observes, quantifies, explains and i...
Brand design and graphic identity
Bridging the gap between business and creativity
2023 || Paperback || Thomas van Ryckeghem e.a. || Pelckmans || met inkijkexemplaar
Are you a professional often involved with brands and their visual communication, but not really a designer? Do you want to better understand how brands communicate? Do you often need to advise or manage designers? Or would you like to start as a designer yourself? This book aims to bridge the gap between business and creativity in visual communication.
To eliminate the noise in visual communication as much as possible, we provide managers and graphic designers a common language to communicat...