Have you ever wondered why satisfied customers don’t always stay loyal customers? Why do many companies adopt new sales or enabling technologies, yet fail to see the expected increase in turnover or customer satisfaction? And why do customers expect more from your company despite your yearly innovations?

The answer is both complicated and simple. It’s complicated because it requires changing outdated thinking and processes. However, it becomes simple to understand the customer when you th...

Technology is omnipresent in today’s society. Education, health, work, interactions with the government, leisure, communication, and research are just some of the contexts in which digital technologies play an increasingly important role. To understand this better, this book aims to offer insights into and critical reflections on the impact of technology on society, the interaction between technology and law, and the impact of technology on the legal profession.

The book is divided into fou...

A study of law today is inevitably also a study of international law. The purpose of law is to order society. Since society is constantly evolving, so is law. Globalization is more prevalent than ever. Countries have understood that the nation-state stands alone in this rapidly evolving world and that various challenges can only be adequately addressed at a higher, cross-border level. The aim of this book is to introduce the reader to the fundamentals of international law and that includes Eu...

If every event in international politics is a turning point, one can only go and lie down, out of sheer dizziness. In reality, we have been living in the same multipolar world for more than three decades. Europeans are only now again getting used to how such a world of great powers works. In the process, the European Union has rediscovered the importance of geopolitics. Without geopolitical awareness, crafting good strategy is impossible. But not every problem is geopolitical, and strategy co...

A Practical Guide to Financial Accounting provides a thorough and essential introduction to financial accounting. At first, the concept of financial reporting will be defined. Next, the accounting process and the underlying accounting principles will be discussed. Finally, the different elements of the balance sheet (and relevant links with the income statement) will be addressed in detail.

Because different sets of accounting standards co-exist (e.g., IFRS for listed firms versus local stand...

Communication and media have become integral parts of our daily lives and society. Yet, we know very little about them. We may know how to connect with each other and which apps to download, how do all these different media actually function? And where does communication begin and end?

This introductory handbook provides an overview of both historical and contemporary developments within communication sciences. Additionally, it contains recognizable real-life cases, with contemporary examples...

This codex is a comprehensive collection of important legislative documents relevant to the field of European business law. It is specifically designed for students enrolled in the Business Law I course at the Vrije Universiteit Brussel, as part of the Business Economics program. Therefore, it includes only those legislative texts and excerpts that are directly or indirectly related to the course material. Nevertheless, this codex also serves as a valuable reference for anyone engaged in busi...

Business fundamentals neemt je mee in het organische proces van idee tot business. Daarvoor volgen we twee startende ondernemers, Amina en Nicolas, die samen – met vallen en opstaan – een nieuw fietsmodel op de markt willen brengen.

Het eerste deel legt zich toe op de verschillende soorten ondernemingen en vennootschappen, en de bijhorende boekhoudkundige en fiscale verplichtingen. Welke formaliteiten moet je doorlopen om een vlotte start te garanderen? Welk model van de boekhouding moet ...

Imagine yourself fresh out of high school, ready to tackle the challenges and adventures that await at university. From navigating the stress of academic demands to forging meaningful friendships, the transition can be daunting. But beyond the pursuit of a degree lies a deeper journey—one of emotional growth, social connection, and personal discovery.

Written by the Department of Social, Cultural, and Student Oriented Services (DSCS) and its visionary team, this book is a testament to years...

The pace at which media changes and new technologies are developed is unprecedented. Attempting to keep up with these evolutions, international and supranational organisations adopt legislative and non-legislative documents in order to clarify the roles, obligations and rights of governments, private actors and citizens. This codex offers students and practitioners an overview of the most relevant legislation and policy documents that have been adopted by the United Nations, the Council of Eu...