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Brand Atlas : Branding Intelligence Made Visible
2011 || Hardcover || Alina Wheeler e.a. || Wiley
Marine Renewable Energy Handbook
2011 || Hardcover || Bernard Multon || Wiley
Marine renewable energy is a significant resource for generating electricity, and if some conversion technologies have already reached a certain level of maturity, others are emerging. The originality of this multidisciplinary book is to offer a broad spectrum of knowledge from academic and industry experts of various origins. It deals with general aspects such as the specificities and constraints of the marine environment, the concepts of hydrodynamics and ocean engineering, as well as the i...
End of Business As Usual
Rewire the Way You Work to Succeed in the Consumer Revolution
2011 || Hardcover || Brian Solis || Wiley
It's a new era of business and consumerism-and you play a role in defining it Today's biggest trends-the mobile web, social media, real-time-have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. "To be successful in business, you need to see what others don't.
Start with this book. Someone's going to do it, why not you?" -Mark Cuban, owner o...
Financial Risk Forecasting / 1st edition
The Theory and Practice of Forecasting Market Risk with Implementation in R and Matlab
2011 || Hardcover || Jon Danielsson || Wiley
Financial Risk Forecasting is a complete introduction to practical quantitative risk management, with a focus on market risk. Derived from the authors teaching notes and years spent training practitioners in risk management techniques, it brings together the three key disciplines of finance, statistics and modeling (programming), to provide a thorough grounding in risk management techniques. Written by renowned risk expert Jon Danielsson, the book begins with an introduction to financial mark...