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2016 (2)
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Wiley (2)

Studieboeken (5)

19,95
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Bestel

The Sales Acceleration Formula

Using Data, Technology, and Inbound Selling to go from GBP0 to GBP100 Million

2015 || Hardcover || Roberge || Wiley

Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing th...

29,95
Levertijd: 3 werkdagen
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How Brands Grow

What Marketers Don't Know

2010 || Hardcover || Byron Sharp || Oxford University Press

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.

25,75
Levertijd: 3 werkdagen
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Designing for Growth

A Design Thinking Tool Kit for Managers

2016 || Hardcover || Jeanne Liedtka e.a. || Columbia University Press

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant product...

27,95
Levertijd: 4 werkdagen
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Experiental Marketing

Secrets, Strategies, and Success Stories from the World's Greatest Brands

2016 || Hardcover || Kerry Smith e.a. || Wiley

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences.

Experiential marketing, the use of live, f...

25,95
Levertijd: 4 werkdagen
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Bestel

The Experience Economy

With a New Preface by the Authors: Competing for Customer Time, Attention, and Money

2019 || Hardcover || B. Joseph Pine II e.a. || Harvard Business Review Press

Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks.

Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel ...