SOSTAC® Guide to your Perfect Digital Marketing Plan

2022 edition (V8) of PR Smith’s popular SOSTAC® planning framework shows how to write the perfect plan. SOSTAC® can be learned in 3 minutes. The SOSTAC® Guide to your Perfect Digital Marketing Plan can be skimmed in 30 minutes and digested in detail in 3 hours. The new edition integrates digital developments such as AI, Big Data, IoT, Marketing Automation with brief mentions of VR and AR. This edition also introduces the integration of AI in marketing and also explores how AI and approaches to ethics are becoming part of risk management (including the ethical use of data); the re-emergence of Stakeholder Marketing; and a paragraph on how strategy must solve your biggest challenge. So it’s bang up to date.

The SOSTAC® planning framework was voted in the Top 3 Marketing Models worldwide by voters in the Chartered Institute Of Marketing’s Centenary Poll. SOSTAC® has since been adopted by Linkedin, KPMG, Greenpeace and many more blue-chips and start-ups. The entire book is written in easily digestible chunks so readers can dip in and out.