Is there a life without Louis Vuitton?

Everything you want to know about brands and branding.

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ISBN: 9789465128511
Uitgever: Brave New Books
Verschijningsvorm: Hardcover
Auteur: Jan Lantink
Druk: 1
Pagina's: 116
Taal: Engels
Verschijningsjaar: 2025
NUR: Bedrijfskunde algemeen

Is there a life without Louis Vuitton?

Absolutely not for the Louis Vuitton lovers.

Branding is about the passion between someone as a personality and a brand personality.

This book that you are about to read is a story about iconic brands. Facts, issues and stories.

Theories and concepts about branding from leading authors in the field of branding and related fields. Towards the end of the book I talk about storytelling, companion of a strong brand. With more examples of iconic brands.