The secret of BIG

Many businesses utilize only 50% or less of their growth potential. While ambitious businessleaders strongly believe in their product, they often struggle to come up with the right plan to accelerate growth. In this book, former McDonald's top executive and serial entrepreneur René H. Savelberg reveals his framework for organising and accelerating business growth.

Find out how the companies we know and love, grow their business by thinking and doing things differently. And how you can do the same. Based on his 30 years of experience with growth companies, Savelberg developed a unique and easy-to-follow 8-step 'business acceleration framework' with which any company can grow. No matter how small you start or how big you already are.

'Believe in yourself, grow and conquer the world!'

At the age of 34, René H. Savelberg became the youngest CEO in the McDonald's global system. As CEO of McDonald's Holland, Serial Entrepreneur and International Keynote Speaker, he worked with high-performance companies around the world. He discovered that many of these companies invest in the same three key drivers to grow their business; standardisation, partnerships and people-focus. His book explains how you can also use these building blocks to accelerate and maximise your growth and business potential.

'Sparkling with great examples' - Jury Dutch Management Book of the Year

'Fascinating and inspiring read' - Credit Agricole Suisse Asia

'Very practical, easy to implement' - Accor Hotel Group