Dragon Tactics

Crucial Chinese Management Lessons to Thrive Amid Uncertainty

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Bestel
ISBN: 9789063696382
Uitgever: BIS Publishers
Verschijningsvorm: Paperback
Auteur: Aldo Spaanjaars Sandrine Zerbib
Druk: 1
Pagina's: 240
Taal: Engels
Verschijningsjaar: 2022
NUR: Management algemeen

Dragon Tactics presents the culmination of 30 years of individual experience as leading figures in Chinese corporations, written by Aldo Spaanjaars and Sandrine Zerbib. Having occupied prestigious positions such as CEO of Adidas China and CEO of Lacoste China, Spaanjaars and Zerbib pool their extensive industry knowledge into an applicable, detailed practical guide for entrepreneurial minds.

By exploring direct insights from their experiences in Chinese work cultures, applicable business strategies, and case studies from industry leaders in the Chinese entrepreneurial space, Dragon Tactics acts as a set of actionable lessons taken straight from business leaders around the world.

If you’re looking to draw back the curtain on how Chinese organizations establish themselves as market leaders despite volatile circumstances and learn how to apply their strategy to your own work, Dragon Tactics is a must-read for you.