Intercultural sensitivity / Druk 3

There is also a Dutch edition of this book.Intercultural sensitivityIn a rapidly internationalizing educational environment, students needto develop intercultural sensitivity in order to improve communicationwith lecturers and students, and to achieve excellence in their futureinternational careers.Through exchange programmes, millions of students spend part of their studies at universities abroad every year. Lecturer mobility programmes are bringing foreign lecturers straight into the classrooms.Classrooms are more culturally diverse than ever before.Research shows that culturally diverse groups are seldom "just average".They either perform very badly or extremely well. Performance is lowwhen cultural differences are ignored or denied. Culturally diverse groupsexcel when differences are recognised and managed as valuable sourcesof innovation and growth.Intercultural Sensitivity makes university and college students eager tolearn about other cultures. It also makes them aware of the uniqueness oftheir own cultures, which they may take for granted. And it helps studentsrecognize culture as a valuable resource. This new edition uses provencultural models by Hall, Kluckhohn and Hofstede and adds the modernand dynamic approach by Trompenaars: the 7 Cultural Dimensions.This compact book can easily be studied in a 7-week term. It is packedwith hands-on assignments, cases and role plays from real life interculturalsituations. Cases range from education to health care and marketing-any place where students will need to communicate across cultures.In class, on internship, or in the professional fi eld, Intercultural Sensitivity helps students achieve intercultural competence.About the authors From highly diverse cultural and professional backgrounds, the authorsare managers, trainers and lecturers at universities of professionaleducation. They also work as independent intercultural trainers, coachesand consultants.