HB Marketing

Discover the essentials of modern marketing with Marketing: Reinventing the Basics. As digital revolutions reshape consumer behavior, this book revisits core marketing principles like SAVE and the Customer Journey. It offers a fresh perspective on how these frameworks have evolved, providing practical tools for building effective marketing plans. Perfect for educators and aspiring marketers seeking real-world skills in a dynamic, digital-driven market. Why? No previous knowledge needed Step-by-step approach Focus on the digital world Checklists to see if you understood the theory Supported with AI to help with studying What? Evolution of marketing throughout the years, based on the changes in consumer behavior SAVE-model Customer Decision Journey Operational marketing marketing How to make up a draft of a marketing plan Strategic marketing Who? Bachelor students (professional / academic) (Professional) people without any knowledge in marketing, but who would like to take the first steps in that area Marketing / Commercial professionals