Research.This is it! / Druk 2

- Concise introduction to quantitative and qualitative research;

- student-friendly and illustrated with practical examples;

- comprehensive online support for both students and instructors.

Research. This is it! offers a concise and integrated coverage of quantitative and qualitative research methods. This student-friendly textbook provides a practical introduction to the four basic steps in research: defining the problem; the research design; collecting and processing data; analysing and reporting research data.The theory is accessible and is illustrated throughout by practical examples taken from a wide range of case studies.